Product leader who runs XFN product orgs like a business and still builds at the bare metal level. Fintech, AI systems, Healthcare and connected hardware. B2C and B2B2C.

I'm a product generalist operating as an owner-operator: with 10+ years of mileage, today I lead a XX+ crossfunctional org; engineering, UX design, data science, ops, and fraud across four product verticals, fully accountable for outcomes, not just delivery. My products serve 5M+ customers across 10 markets in Africa and LATAM; clinical-AI platforms I've shipped run across the UK, US, EMEA, and India.

My edge is range with depth. I don't sit above the work, I architect the decision systems, design the consumer surfaces where users actually decide, and I build the internal tooling and operational backbone that makes it all scale.

I thrive on translating complexity into products that make a dent in people’s lives and the bottom line

I bring technical, commercial and leadership judgement to three things:

1️⃣ Own products end-to-end

Set product vision and strategy, then carry it through to a shipped, polished consumer experience

Translate real user needs into solutions that move the metric and the bottom line, proven through experimentation

Build the consumer surfaces users love; measured by adoption

2️⃣ Build the machinery underneath ****

Architect the decision systems from onboarding, retention, credit, fraud, collections - not just the surfaces

Design the internal tools and platforms that turn manual, fragmented work into scalable systems

Build the operational and process backbone; org design, SLAs, governance, case management that let the product hold up across messy, fragmented markets/segments

3️⃣ Build High Performing Teams ****

Work with vertical leads to co-create safe, fulfilling environments where teams feel empowered to take ownership, learn, and grow.

By providing strategic context and clear direction, I enable teams to move quickly and make impactful decisions aligned with customer and business needs.

Design systems, processes, and culture that drive efficient execution and world class delivery.

🏢 Where I’ve Built Products

Where I’ve built products@2x.png

Get in touch, drop me a line via Linkedin

📖 Random Proses From My Work

My Performance Standard & Rituals

The UX Psychology of a Financed Phone

The Next Gen PM Is a Systems Thinker & the Org Chart Has to Catch Up

Detecting Hack Events in PAYG Device Financing

Choosing The Right AI: Foundation Models Won't Save Your Roadmap

Competing in an AI Native Market

Customer Segmentation Models → Slices To Systems

Lessons: 1 Year Into PAYG Smartphone Financing

Can LLMs Manufacture Better Credit Decisions?

Product Longevity as a competitive moat

Competitive Strategy

User/Consumer Behaviour

Mobile Device Financing: Gateway to Digital Inclusivity & Credit Identity

Distributing On Device AI

Personalised Mobile App Onboarding

ML for Credit Fraud Detection

Having Problems With Retention?

Efficient Product Growth: The PLG Trifecta

Transaction Fraud: Detect & Prevent w/ ML

From Zero to Hero: Credit Risk Scoring

Problem Discovery w/ Clevertap ™️